20230624 : content categories...
In the past decade more than anytime earlier, our media (print, traditional tv, internet, social media, OTT, etc) they have all evolved and become more and more complex with more choices. While these categories of content have existed in the past also, they have increasingly got merged (amalgamated) making it hard to distinguish them with hard boundaries. There might be many more, but I broadly bucket them into 3 categories: 1. Entertainment 2. Information 3. Noise/ Disinformation 4. Purposeful time Even news, which is supposed to be only information, depending on the channel, has various percentages of disinformation and entertainment. Of them #3 is the hardest thing to identify. Usually it is very difficult to identify it in isolation. We can Only recognise that it is mostly noise and disinformation when we consume similar content from different sources for a period of time and are able to recognise the patterns in them and be able to contrast them. The first two categories however